AI For Finance

Welcome to AI For Finance, an exclusive event tailored specifically for finance professionals who are eager to explore the transformative power of Artificial Intelligence (AI) and innovative solutions. In an era marked by rapid technological advancements, it is crucial to harness the potential of technology and AI to stay ahead in a highly competitive landscape.



08h30 - 09h45
Registration, welcome, coffee, networking
08h45 - 09h40
Startup track – closed doors (jury: Sven Dauwe, Veronique Derycke & Alessandra Guion)
09h45 - 10h25
Keynote Mieke De Ketelaere
10h25 - 11h00
Keynote Dion Bongaerts
11h00 - 11h30
Coffee break
11h30 - 12h15
Masterclass: CPM, ESG and AI: The Key drivers for a modern CFO Office (Tobias Riffel)
Masterclass: AI Bridging Ethics, Safety, and Generative Intelligence for Finance Leaders (Ben Wittezaele)
12h15 - 13h30
Apero, walking lunch, lunch & learn
13h45 - 14h30
Masterclass: How AI and ML will enable the CFO to create value and anticipate change (Frederic Portal)
Masterclass: Navigating AI Projects in Finance: The 'Strategic Spider' Approach (Jackie Janssen)
14h45 - 15h00
Startup final
15h00 - 15h45
Panel debate hosted by Suyin Aerts with Jan Van de Poel (, Maura Declercq-Mîndrilà (Idlegcy) & Frankie Flecijn (Etex)
15h45 - 17u00
Open bar & networking


This conference serves as a unique platform where CFO’s, controllers, risk analysts, investment managers, financial planners and accountants come together to exchange insights, share best practices and discuss the groundbreaking applications in the world of finance.

Through keynote speeches, masterclasses, lunch & learns and networking you will discover how technologies can revolutionize financial decision-making, improve customer experiences and unlock new opportunities for growth. Join us at AI for Finance and be part of the transformative journey where AI, state-of-the-art technologies and insights connect with finance.

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CPM, ESG and AI - The Key drivers for a modern CFO Office
Tobias Riffel

Today's imperative in the world of Corporate Performance Management is aligning ESG and Finance with the innovative capabilities of AI. As the new Corporate Sustainability Reporting Directive, or CSRD, reshapes disclosure expectations, the use of AI within CPM software emerges as a crucial tool for the CFO's office.
AI-driven automation enables precise and efficient ESG and Financial data management, ensuring compliance with the European Sustainability Reporting Standards and transforming how financial leaders report metrics. Embracing this combination of AI and ESG within CPM systems is not just a regulatory response but a strategic advantage for future-focused organizations.

Take a deep dive in this masterclass with Tobias Riffel, ESG Evangelist at LucaNet.

AI: Bridging Ethics, Safety, and Generative Intelligence for Finance Leader
Ben Wittezaele

Dive into the heart of Artificial Intelligence with Ben Wittezaele's masterclass, meticulously designed to unravel the intricacies of Generative AI for the non-technical, spotlighting its pivotal role for finance managers and entrepreneurs in today's digital landscape. Engage in a compelling discourse on the ethical use of AI tools like ChatGPT, and dispel the myths surrounding AI's safety to ensure you don't fall back on the innovation curve. Explore the essence of effective prompting structures, understanding that with the right input, transformative output awaits. This masterclass is not just an educational endeavor, but a gateway for finance professionals to foster a robust AI-driven strategy, ensuring you're in control of AI, not the other way around.

Take a deep dive in this masterclass and expect:
• what's behind generative AI and why this is important for you as finance professional;
• how you can avoid unethical AI results;
• how to avoid falling back because of safety;
• to learn all about good prompting.

How AI and ML will enable the CFO to create value and anticipate change
Frederic Portal

In recent years, CFOs have been under increased pressure. Expectations for the finance function rose, not only with new regulation like ESG, but also supporting the business to increase beyond just maximising shareholder value, to meeting the expectations of a broader set of stakeholders and becoming the architects of value creation.

This expanded role means finance must have the right data, technology foundation, and people to be successful. Yesterday’s CFOs focused mostly on tracking value, reporting what happened in the past, whereas, tomorrow’s CFOs need to create value, and anticipate and navigate what’s coming next.

But, how do they do that? It starts with having the right insight at the right time, the adaptability to keep up with the velocity of change, and the right talent with the right skills to take the business into the future. In this session we will review the fundamentals for AI and ML and we will provide you with practical use cases of how this new technology can modernise your finance function and allow your user to work on more value added tasks to support the business.

Navigating AI Projects in Finance: The 'Strategic Spider' Approach
Jackie Janssen

In this masterclass, titled 'Navigating AI Projects in Finance: The 'Strategic Spider' Approach', we explore the effective scoring and evaluation of AI projects within the financial sector using the innovative 'Strategic Spider' model. As AI increasingly transforms the finance industry, making informed and strategic decisions about AI initiatives is crucial. This session provides an in-depth understanding of the 'Strategic Spider’s' tailored pillars, including business value, technical feasibility, ethical considerations, and more. Alongside theoretical insights, we will showcase four real-world use cases, demonstrating how they are assessed using the 'Strategic Spider' approach. This practical application will illustrate the model’s utility in balancing potential benefits against risks and integration challenges. Whether aiming to streamline operations, enhance customer experiences, or secure a competitive edge, this masterclass is designed to align AI initiatives with your strategic goals, offering valuable insights for effective decision-making in the realm of finance AI.